Pinterest-first assets
Original vertical Pins with practical, reader-led concepts created for organic discovery.
Brand partnerships
Work with The Smart Life Edit
Reach home-focused audiences through useful, design-aware editorial and Pinterest-first creative built for discovery beyond a single campaign day.
Pinterest-firstOriginal vertical creative designed for search, saves and ongoing discovery.
Editorially relevantIntegration only where the product genuinely supports the reader’s decision.
Reported clearlyA transparent 30-day performance summary is available within campaign scope.
The platform
Practical homes. Considered choices.
The Smart Life Edit helps homeowners and renters create calmer, better-organised and more useful spaces through research-led guidance, planning tools and carefully selected recommendations.
Partnerships are shaped around a real reader need, then matched to the most useful editorial context and creative format. The goal is credible discovery—not a product mention added for its own sake.
Editorial fit
Four connected areas of everyday living.
Products and services should make a credible contribution to one or more of these themes. Explore the published work to see the tone, depth and practical decision-making approach.
01 / Movement
Home Gym
Space planning, equipment choices, storage and routines that support consistency.
02 / SystemsHome Organisation
Real-home storage, decluttering and repeatable household systems.
03 / WellbeingHome Wellness
Rest, recovery, movement and calm routines without unrealistic room requirements.
04 / OutdoorsOutdoor Living
Purposeful garden spaces, outdoor routines and practical upgrades.
Ways to work together
Built around the campaign objective.
Every package is tailored to product relevance, deliverables and rights. The following elements can be combined into a focused pilot or a wider campaign.
Relevant integration
A feature or inclusion within an appropriate guide, with the same research and usefulness standards as independent content.
Optional affiliate tracking
Where appropriate and available, tracked product links can add a useful commercial signal without changing editorial judgment.
30-day reporting
A concise performance summary covering agreed organic content, supplied after the reporting window.
A focused pilot can include:
- Four original vertical Pinterest Pins
- One relevant editorial feature or integration
- Optional affiliate tracking
- One 30-day performance report
Final scope and investment are tailored. Paid media, boosted distribution, whitelisting, third-party usage, exclusivity, raw files, additional assets, extended reporting and product or shipping costs are quoted separately where required.
Editorial safeguards
Trust remains part of the deliverable.
01
Independent judgment
Commercial relationships do not guarantee inclusion, positive coverage or a particular conclusion.
02
Clear disclosure
Sponsored and affiliate relationships are identified appropriately so readers understand the commercial context.
03
Supported claims
Recommendations use current product information and credible sources. Hands-on testing is never claimed unless it has genuinely taken place.
04
No guaranteed results
Reach and performance vary. Reporting documents what happened; it does not promise future outcomes.
Start a conversation
Have a product or campaign that fits?
Share the brand, product, timing, market and campaign objective. A current media kit and tailored proposal are available on request.